Google reviews are incredibly important. 90% of consumers read online reviews before visiting a business, and 88% of people trust them just as much as personal recommendations. What your reviews say makes all the difference in whether customers choose you. Plus, having lots of good reviews raises your rankings, generating more leads, conversions and sales.
If your business isn’t collecting a lot of Google reviews, it’s time to change that. Let’s learn more about how you can encourage your customers to write quality reviews for your business.
1. Ask Customers for Feedback
It’s OK to ask for reviews! In fact, it’s one of the easiest ways to get them. Ask for ratings from happy customers to keep the feedback fresh. People always trust newer reviews over old ones. The easiest way to ask for feedback is with a follow-up email. Let the customer know that you appreciate their business, and provide a link to where they can leave a review.
2. Offer an Incentive
While it’s against policy to solicit reviews, there are tasteful ways to encourage reviews in exchange for an incentive. Be clear about the promotion behind the review, such as entry into a contest, future discount or order bonus. Also, you must give the promotion to anyone who leaves a review, whether it’s positive or negative.
3. Respond to All Reviews
When you respond to reviews, you’re more likely to get new ones. People don’t want to waste their time writing reviews if they won’t be acknowledged, so show that you are listening and value all responses. Plus, being attentive gives you the opportunity to improve your business and address areas where you are falling short.
4. Get Reviews from Vendors and Partners
Even though vendors and partners aren’t your customers, they can still attest to what it’s like to work with you. If you leave them a review first, they’ll be more likely to write one for you. Vendors and suppliers can also share a unique perspective on what it’s like to partner with you.
5. Put a Request in Your Email Signature
Add a link to review your business in your email signature. It’s a great way to remind people to leave a review without actually asking for it. This works best when you communicate regularly with customers through email. You can also add a link to relevant pages on your website, such as on a Contact or Thank You page.
6. Host an Event
By hosting an event, you can network with people and ask them for a review. People who attend your event are likely to leave feedback because you’ve provided them with something of value, such as a new product release or early discount. Your brand will also be fresh in their minds.
These are just some of the ways that you can encourage more Google reviews. Remember, there is nothing wrong with asking customers to spread the word and share their experience with your product or service. This helps out future customers and makes you a better business all around.