The most common way that people discover blogs is through the search engines. To help the right people find your content, you’ll want to use the right keywords in your content strategy. This post will help you understand the importance of keywords, why they matter to your blogging strategy and where to find them.
Understanding keywords and their role in content
Keywords refer to the words and phrases that people use when entering a query into the search box. People rely on Google for all types of information. Google’s job is to give users the answers they’re looking for as quickly and efficiently as possible.
To have an effective blog, it’s important to create content that answers your audience’s questions. When you do this, you’ll find it easy to fit in the keywords that they search for. Keywords should never be forced and should always fit naturally in the content.
Also, keep in mind that long tail keywords should be a part of your content strategy. When people use voice assistants (e.g., Siri, Alexa, Google Assistant) to search the web, they speak in long, conversational words and phrases. Adding these keywords to your content is one of the best ways to optimize it for voice search.
How to find keywords to use in your blogs
So, where do you find keywords that can be used in your blogging strategy? There are a number of keyword tools, such as Moz Keyword Explorer, Google AdWords Keyword Planner and WordStream Free Keyword Tool.
To use these tools, type in a word or phrase and get related keywords returned to you. Test out the different tools to see which one you like best. You can learn a lot about each keyword, such as its search volume, expected click-through rates, difficulty and more. The best keywords are:
- Relevant to your audience. Refer to your buyer personas to determine which keywords you should use. The better you understand your audience, the easier it is to choose relevant keywords.
- Low competition. Keywords with low competition or low difficulty are easier to rank for. Focus on these keywords to help manage your budget.
- High volume. The search volume of a keyword tells you how many people are searching for it. HIgh search volume is a good thing, but remember that quantity is not the same as quality. If a lower-volume keyword is more relevant to your audience, it’s probably best to choose it.
With this information, you can go about choosing strong keywords for your blogging content. If you have more questions about how to work relevant keywords into your blogging strategy, contact Magna Technology today.