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5 Tips for Naming Your Startup Business

Written by The Magna Technology Team on December 7, 2020

Coming up with a name for your startup is a big decision that influences how successful you are. The wrong name can have a negative effect on your brand image, causing problems before you even start. The right name can launch you into success. So how can you choose a powerful, effective name for your startup business? Below are five tips to help you out.

1. Keep It Short And Unique

When naming your business, it’s best to pick something that’s unique and easy to remember. This will make it easier for people to find you online. Avoid hard-to-spell names that may confuse customers. Not only will they have a harder time remembering your name, but also you might end up having to correct customers all the time!

2. Choose Something Meaningful

A good business name should have some sort of relation to your business. For example, if your business sells wellness products, you might use words like “green,” “wholesome” and “all-natural.” Your business name doesn’t need to convey a direct relation to your business, but it should still align with your products and services.

3. Consider Using Acronyms

Many good business names have acronyms. For example, CVS stands for Consumer Value Store and IBM stands for International Business Machines. Pay attention to the abbreviation of your name, as some people will use it when referring to your business. You don’t want to choose something that looks funny, or worse yet, has an embarrassing meaning.

4. Say it Out Loud

When you’ve narrowed down your options, say each name out loud. Does it sound the way you want it to? The business name you choose will be used in your advertisements, on your social media profiles and more. It will also be said by others on radio ads, in conversations and in videos. No matter who it’s coming from, your startup name should sound great!

5. Check the Availability

Finally, check and see if your business name is already taken. You can search your business name on Google or Bing, as well as on social media platforms like Twitter, Facebook and Instagram. Make sure that your domain name is available, too, because this will be associated with your business name. Finally, check your local business registration service, as you don’t want to steal anything that’s trademarked.

Once you have your business name chosen, you can start taking the next steps to establish your business. One of the most important: building a website. Your website is where people will find you and learn about your products and services. To discuss choosing a domain name and building a website for an affordable cost, contact Magna Technology today.

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