Whether you run a small business or a large corporation, it’s important to maintain your website to ensure an optimal experience to all users. When people do not have a good experience on a website, they’re not likely to return.
To ensure that nothing falls through the cracks, businesses often choose to hire a website management company. These companies provide web management services to make sure websites are secure, functional, attractive and up to date.
However, if you’re looking to be more hands-on with your website and save money, you can do your own website management. Below are six easy steps to get you started!
1. Choose a Quality Content Management Platform
A content management system (CMS) is a software application that lets users create, publish and edit digital content on a website. A quality CMS will be user-friendly, even for beginners. WordPress is a popular CMS that you can use without having coding knowledge. All you need to do is log into your dashboard and you can begin making changes on your site!
2. Back Up Your Website
If something goes wrong with your website, you’ll want to have a backup available. Backing up your website involves creating a copy of the website’s files and data and storing them in a separate place. You can do this manually by downloading the website’s files and database, or automatically by using a plugin or backup service. How often you update your website depends on how frequently you change your content.
3. Secure Your Website
Security is one of the most important aspects of your website. To protect your business and customers from malware and viruses, you’ll need to implement security measures. Where you host your website plays a significant role, so make sure you choose a reliable hosting provider that offers 24-hour customer support and security certifications.
4. Monitor Your Website
You can’t just check in with your website every couple of days and assume the best. Website monitoring is continuous and ongoing, so make sure you have the right tools to help you out. Analytics tools monitor website traffic and performance, so a program like Google Analytics is a good start. Also update all plugins and themes, regularly visit your website and open each page and run speed tests.
5. Refresh Your Site Design
Don’t let your web design get stale or outdated. If you do, you’ll lose traffic and business over time. Also make sure that you update your content regularly so that people have a reason to return. A blog gives you the most opportunities to update your content, but you should also be checking on themes, plugins, web content, calls to action, images and more.
6. Promote Your Website
You can’t leave things all up to Google! You should also be marketing your website by running a referral program, sending out email campaigns, creating paid ads on Google and social media and posting your URL on printed materials like business cards and brochures. Of course, SEO remains important, so consider aligning with an SEO company or performing your own keyword research.
These are six easy ways that you can manage your website. As your business grows and you’re needed in other places, put your trust in a website management company like Magna Technology. We provide full-time website management services for a fraction of the price of other companies – and we provide 24-hour monitoring!