A web consultant, in simple terms, is an advocate for your website. This person can help with a variety of tasks, such as web design, SEO and marketing. You can hire a web consultant for a specific task, or you can keep them on board to serve as an advisor as your business grows.
If you need some extra help, advice and/or direction with your website, here are eight ways a dedicated website consultant can be of support.
1. Get Objective Feedback
It can be difficult to look at your website objectively. It’s yours, after all, and you might be emotionally invested in the content. However, designing your website for yourself instead of your audience can hurt you in the long run. It’s important that your site is fast, efficient and high performing, something a web developer can help with.
2. See Things from a User Perspective
To elaborate on the first point, it’s your job to maintain a site that people want to use. If visitors can’t find what they’re looking for, they’ll leave and not return. This negatively impacts user experience, bounce rate and SEO. A web designer will use your site from a user’s perspective and identify UX problems.
3. Prioritize Website Errors
If there are things wrong with your site (e.g., broken links, 404 pages, unoptimized images), a web consultant can find them and prioritize them. It’s overwhelming to tackle everything at once, so this way, you’ll know which issues are worth addressing first.
4. Decide if You Need a Redesign
Is it time for a site refresh or redesign? A website consultant can determine this before you spend the money. Sometimes, a simple refresh is all that’s needed to breathe new life into your design. Other times, it’s worth investing in a full redesign.
5. Help Understand Your Audience
Your website must meet the needs of your audience, otherwise they won’t find your website useful. A website consultant will make sure that your site provides value. You’ll get a better end product in the end, plus improved traffic, conversions and sales.
6. Plan a Website Strategy
Your website has a job to do beyond looking good. You might expect it to capture leads, educate customers or generate sales. Working with a web consultant ensures your website is built to reach your longer term goals.
7. Gather and Analyze Web Data
Your website is constantly collecting qualitative and quantitative data. By analyzing this information with your web developer, you can learn more about who is visiting your site, where they are coming from and what they are doing on your pages.
8. Run an SEO Audit
SEO audits are important because they tell you if you’re ranking for the right keywords. Let your web consultant handle this audit, as it can be tedious. You can then use these keywords to guide your content in the right direction.
Web consultants are quite amazing! They can help with everything, from web design, to SEO, to blog content. To hire a consultant that’s there for you every step of the way, call Magna Technology. We can help with as much or as little as you need!