Technical SEO is one of the most important components of SEO. You can have a great piece of content covering a relevant topic, but if your site has unresolved technical SEO issues, you’ll struggle to get your content seen. The best way to catch and prevent technical SEO issues is by being proactive. There are things you can do to improve your site’s performance, or you can reach out to your website developer for assistance.
Below are the most effective ways to improve your technical SEO.
Run a mobile-friendly test
The first thing to make certain of is that your website is mobile friendly. Use Google’s Mobile-Friendly Test to determine if your site is mobile friendly. If there are issues lowering your mobile friendliness score, address them right away. This tool also lets you know of other issues that could affect how Google sees your page.
Optimize your XML sitemap
Sitemaps are important because they allow Google to find and index your web pages. Luckily, it’s easy to create an XML sitemap. If you already use WordPress, you can use this platform to generate a sitemap for you. All you need is a plugin like Yoast or Google XML Sitemaps. Once your sitemap is created, submit it to Google Search Console.
Speed up your website
If your site takes a long time to load, Google will penalize you. This small penalty should be enough to motivate you to speed up your website. You could be the best resource on a particular topic, but if your pages load slowly, you’ll rank lower in the search results than a competitor with a faster site.
Some of the best ways to speed up your site are:
- Optimize images
- Enable browser caching
- Enable compression
- Reduce server response time
- Use a content delivery network
Optimize internal links
Internal links are hyperlinks that point to another page on the same site. Even though these links aren’t as influential as external links, they still matter because they help the search engines understand the hierarchy of your site. The best way to optimize these links is by using descriptive keywords in the anchor text.
Run weekly SEO audits
Running a weekly technical SEO audit will help you identify performance issues that are affecting your website. There are several tools you can use for this, such as SEMrush and Moz. These tools give you a firsthand look at the technical aspects of your website. When you know what parts of your site need attention, you can fix the issues and improve the overall health of your site.
Technical SEO is complex, so this is just scratching the surface. By giving the same attention to your technical SEO as you do on-page SEO, you can help your site perform better in the search results. For help managing the technical aspects of your website, contact Magna Technology today.