Is Dark Mode Something You Should Consider For Your Website?

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One of the best ways to appeal to web users is by giving your site a unique and stylish appearance. Not only does this draw in more visitors, but also it encourages them to stay on your site and feel connected to what they’re doing.

One of the latest features worth talking about is ‘dark mode.’ Already, we’re seeing big companies like Apple, Microsoft, Twitter and Facebook offering this feature. So, what exactly is dark mode and is this something you should be considering for your website? Let’s find out.

What is the Dark Mode Setting?

The dark mode setting features a dark background theme with light-colored text, icons and elements. The purpose of dark mode is to improve readability in low-light conditions. The more comfortable your text is to read, the more likely a person is to stay on your site.

Even though dark mode is nothing new, it has become more popular in recent months. Many mobile users think that this mode makes their interface look more slick, and some even say that their battery lasts longer. The science is conflicting at this point, but for those who are comfortable using dark mode, there’s no risk in doing so.

What are the Benefits of Dark Mode?

The main benefit of having dark mode is that it can reduce eye strain in some people. Less light is emitted from the screen, making it easier to read in low-light conditions. In fact, dark mode was first developed by coders since they spend an extended amount of time looking at bright screens. It’s a saving grace for them!

Second, because dark mode is less bright, it demands less of the user’s battery and doesn’t consume as much electricity. Many users report saving battery life when having dark mode enabled (this is only for OLED screens). Phones with older LCD screens won’t see much of a difference.

Should Your Website Have Dark Mode?

Luckily, dark mode is a setting that people can choose if they want. So is this something you should offer to your audience? Here are a few ways to tell if your website can benefit from a dark mode setting:

  • Do you have a lot of content on your site? Dark mode can make it easier for people to read your content, especially if your audience tends to be online in the early mornings or late evenings.
  • Do you want to play around with more designs? Dark mode is more than just inverting white to black. You can play around with different colors to give your site a truly unique look.
  • Do you want to highlight certain content? Dark mode can put more emphasis on certain parts of your website while allowing the surrounding areas to fade into the background.

If you’re still unsure about dark mode, consider running a split test to see what your audience likes best. Also be sure to schedule an appointment with Magna Technology to learn more about dark mode and if it can improve the look and feel of your website.