Part 1: What is On-Page SEO?

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Every SEO strategy has the goal of reaching the front page of the search results. To do this, your strategy must include a healthy balance of on-page and off-page SEO factors. These factors are accounted for in Google’s algorithm, so the better SEO you have, the more Google will like your site and rank it higher in the search results.

In this post, we’ll discuss on-page SEO and the most important factors to pay attention to. In Part 2, we talk about the importance of off-page SEO.

What is On-Page SEO?

On-page factors have to do with the elements on your website. This includes the technical setup of your site, the quality of your code and your site’s user-friendliness. The benefit to on-page SEO is that you have control over it. For example, you can update your code or write high quality content. Because these factors are in your control, you should do what you can to create the best site.

Here are the most essential on-page SEO elements:

  • Technical SEO. Your code should be high quality. Make sure you’re not blocking the crawlers from indexing your site and that all pages load quickly. WordPress is an SEO-friendly website builder, and we highly recommend it for our clients. If you use WP to build your site, most technical aspects are covered.
  • Informative content. People find your site because it has the information they’re looking for. Be sure to add informative, helpful content for both the search engines and humans. This content tells the search engines what your site is about and brings more relevant traffic your way.
  • Great user experience. It’s important that users understand your site and find it easy to use. To make this happen, you need a user-friendly website that loads quickly, has simple navigation and lets visitors complete their desired actions in a few clicks or less.

Take Control of Your On-Page SEO

On-page SEO can be broken down further, but this gives you a good idea of the most important aspects to pay attention to. Keep in mind that these factors are within your control, which means you can continue to improve them to meet user needs. By building a great site that people want to visit, you will have no problem getting the right traffic to your site.