According to most marketer surveys right now, marketing budgets are being negatively affected by the coronavirus outbreak. Despite this, organic search continues to be a top priority for marketers. By investing in SEO, your business can increase its online presence and be ready to surpass the competition.
If you are going to continue investing in SEO during the coronavirus pandemic, here are some helpful SEO tips to follow. Since it’s unknown when Covid-19 will be under control, it’s important to consider some alternatives to traditional advertising.
Dedicate a web page to coronavirus.
If your business is considered essential or is impacted by Covid-19, consider creating a page dedicated to coronavirus. This page can share all information relevant to the pandemic, including how your business is responding, adjusted hours of operation and the safety precautions you are taking. This way, you can capture all coronavirus traffic and send it to the right pages on your website.
Create more video and YouTube content.
As more people spend time at home, they’re likely to view more YouTube content and other streaming services. To appeal to an at-home audience, develop relevant video content. You can share behind-the-scenes info on your business, showcase projects you’re working on and more. Leverage SEO insights to help you understand what to create content on.
Update your FAQ page.
Now is a great time to read through your FAQ page and make the appropriate updates. You may have to change some of the language in response to the Covid-19 pandemic. For example, are delivery times taking longer? Are you prioritizing certain orders over others? Are you taking certain steps to ensure the safety of your employees and customers? Share this information on your FAQ page.
Factor in social distancing.
Social distancing is quickly becoming the norm. Factor this into your content so that it’s relevant and relatable. For example, you wouldn’t want to write content on visiting your store if your store isn’t open. Instead, cover relevant topics around your products and services that users can value during a time of social distancing. Plus, this shows that you adhering to all social distancing guidelines.
SEO continues to be an important source of relevant traffic for businesses. Make sure that your content reflects this “new normal” so that readers feel closer to your brand. With this approach, you can drive traffic to your website and keep your brand fresh while following the latest guidelines.