Designing a website is an art that requires a careful balance of creativity and functionality. The layout of your website is just as important as the content you create, as it has a significant impact on your website’s usability, the user experience and your search engine ranking.
When you work with a website development company like Magna Technology, we will make suggestions on how to make your website as functional and beautiful as possible. But it still helps to be informed on what an effective design and layout should look like.
Below are our best tips for creating an effective website design and layout.
Keep it Simple
Simplicity is key when it comes to website design. Your website should be easy to navigate, and the layout should be clean and uncluttered. You don’t want to confuse or overwhelm your visitors. Avoid using too many colors or fonts, and make sure that the website’s design is consistent throughout.
Create a Visual Hierarchy
A visual hierarchy is a way of organizing elements on a page in order of importance. Not all information holds the same weight, so you need to find ways to highlight your most important information. You can do this using different font sizes, colors and placements. This is especially important for landing pages where you want to direct the user’s attention to a specific call-to-action.
Whitespace, also known as negative space, is the area on your website that is left blank. While it might not seem important, whitespace is actually a crucial part of your web design. It can make your website more visually appealing and easier to read. Use whitespace to create separation between elements and to draw attention to the most important parts of your page.
Make it Mobile-Friendly
Mobile devices account for about half of all website visits. You definitely don’t want to ignore this audience! When designing your website, keep mobile users in mind. Your website should be responsive, meaning it adjusts to the screen it’s being viewed on, and it should be easy to navigate with a touchscreen. This means easy-to-click links and buttons and readable fonts.
Pay Attention to Load Time
Website load time impacts the user experience and your search engine ranking. Google only wants to show the best websites to their users, so make sure your site is optimized for fast load times. You can achieve this by compressing videos and images, minimizing the use of plugins and choosing a reliable hosting provider.
Test and Refine
Your design will likely need to be tweaked and fine-tuned over time, so make sure you are constantly testing your site so that you know where you need to improve. Use analytics to track user behavior on your website, and use A/B testing to determine which elements are most effective.
Effective website design and layout is critical for creating a positive user experience, improving usability and increasing engagement. By following the tips above, you can create a website that looks great and functions well. Contact Magna Technology to discuss building a new website for your business, or redoing your existing site.