Voice search is the future. Already, Google and Bing have shared that most search queries take place on mobile devices. As more people use smartphones and tablets to find information on the internet, it only makes sense that voice search will take over text search. Digital assistants like Google Now, Cortana, Siri and Alexa also play a role in voice search, as this technology has greatly improved.
Knowing that voice search is taking precedence, how can you optimize your content for users? Do you need to redo everything, or are there simple changes you can make to ensure your content gets found by voice? The answer: you need a mix of new and existing content that includes conversational, long-tail keywords.
Below we share the most effective ways to make your website voice search friendly.
1. Focus on Long-Tail Keywords
Keywords aren’t as clean and simple as they once were. Now, they are longer and more awkward, yet they make sense when speaking. Voice search relies on our natural language, so consider how your audience might search for your products and services using their voice. Instead of using “Italian restaurant in CA” the keyword might look more like this, “best Italian restaurants near me” or “Italian restaurants that serve deep dish pizza”.
2. Anticipate the Questions Your Audience Will Ask
Even though keywords are getting longer, they are still specific. Therefore, you need strong supporting content that can work in these words and phrases in a natural sounding way. Start by considering some of the questions that your customers might ask. Take these potential questions and write quality content that answers them. This gives you ample space to use the keywords while also giving your audience the information they’re looking for.
3. Optimize Your Site for Local SEO
Local SEO is an important part of optimizing your content for voice search. People who use voice search are three times more likely to be looking for local services. Generally, they are on the go and in need of fast solutions such as a great restaurant, a reliable dry cleaners or a relaxing coffee shop.
By now, you’ve probably optimized your website for local SEO to some degree, but take another look at it. All of your business listings should be clean and up to date. Make sure that your name, address and phone number (NAP) are consistent across profiles. Write descriptions of your business and include keywords such as “best coffee” or “dairy free latte”. Don’t forget to add in images or short videos as space allows. This helps users make a decision.
To remain relevant and competitive in an ever-changing world, it’s important to make your website voice-friendly. Call Magna Technology to learn more about getting your website up to speed.