Most businesses start with a small website that includes basic information on their products and services, contact information and an About Us page. But as their business grows, their website needs to as well. At this point, there are some big decisions to be made.
If you are facing this same situation, Magna Technology can help. We have worked with many clients who are looking to expand their simple website based on their growth. At the same time, they want to stay within a certain budget, which we understand and can help with.
Below are three ways that successful small businesses are increasing their online presence while sticking to a modest budget.
1. Upgrading Websites
81% of consumers search online for a product or service to buy. You don’t want to lose customers over a badly designed website. This is why the first thing growing businesses do is invest in their website. Some of the areas we focus on are:
- Making the website responsive for all devices
- Ensuring clean, intuitive navigation
- Creating or expanding on a company blog
- Adding breadcrumb navigation
- Listing past clients and projects
- Integrating social media
2. Gathering More Reviews
Customer reviews and testimonials are incredibly important to your online reputation and authority. Consumers are increasingly relying on Google reviews before buying a particular product or visiting a certain store. This is why you need to make an effort to collect more reviews from your customers.
We know that some of our clients worry about getting negative reviews, but don’t let this scare you off. You can’t please everyone, so if someone does leave an unfavorable review, you can use this as an opportunity to improve your business. Apologize for what happened and come up with a solution. This will make the customer happy (at least we hope!) and also show others how you handle customer service issues.
3. Increasing Social Media Presence
Social media plays a large role in marketing. If a prospect wants to learn more about you, they’re likely to check out your social profiles. If you don’t have one, this could look like you’re behind the times or trying to hide something. This is why social media is essential.
Unlike your website and other marketing tactics, social media is not for hard selling. It’s for increasing brand awareness, developing deeper relationships and building a community. There are many social media networks out there, but you only need to be on the channels that your audience is active on. For most businesses, this includes some combination of Facebook, LinkedIn, Instagram, Twitter, Snapchat, TikTok and Pinterest.
These are just a few of the steps that we’ve seen our clients take to expand their web presence. If you would like to learn more about the costs associated with upgrading your site, contact Magna Technology today. We’d also be happy to recommend a service to help with your SEO and social media marketing needs.