Smart call-to-action (CTA) design can help you get better marketing results for your website. These small words and phrases might not look like much, but they’re actually some of the most important elements on your website. Not only will CTAs help your website get more conversions, but also they’ll boost the user experience.
Below are five of the best practices for CTA design and placement.
1. Place CTAs throughout your website – not just above the fold.
Traditionally, marketers have placed CTAs above the fold because this is where the most important information goes. It’s the top portion of the page that visitors see without having to scroll. While above the fold placement still works for CTAs, don’t overlook other critical parts of your website such as:
- At the top of a web page
- At the end of your blog posts
- Within a long blog post
- In the sidebar
- In a welcome pop-up message
- In email marketing content
Avoid being disruptive with your CTAs, but do place them in areas where they’re noticeable and helpful for your audience.
2. Turn your CTAs into clickable buttons.
A CTA button should be immediately recognizable to website visitors. You can experiment with different designs, but you should still follow a few key principles. Otherwise, your visitors may not recognize that your CTA button is what it is!
Some of the most important design principles to apply are contrasting colors, visible text that encourages people to take action and defined borders.
3. Test out various sizes.
You might think that a big CTA will get more attention than a small one, but there’s no guarantee. Test out different size buttons to see what your audience likes best. If they’re too small, users might have a hard time clicking on them from their mobile device. But if they’re too big, users may mistake them for an intrusive banner.
4. Write compelling content.
While CTA copy is short and sweet, there are ways to create a sense of urgency. Be specific and let your audience know exactly what they’re getting if they click on the button. For example, instead of a generic “Click here” or “Start now,” you can try one of these CTAs:
- Download your free whitepaper
- Join our community of experts
- Keep in touch by subscribing today
- Access your limited trial
- Change the direction of your life
5. Test your results often.
Testing your CTAs is a great way to know what’s working and what’s not. By making improvements over time, you can boost your conversions. Be sure to test all elements of your CTA, including the copy, colors, button size and placement. Test them individually so that you know where to make changes.
Magna Technology can help you choose the best places to position your CTAs. This way, you can generate more leads and grow your sales. To discuss your website and the best ways to improve it, contact our web development team today.
