Here at Magna Technology, we build, update and optimize websites for our clients. Once this part is complete, our clients often want to know if a blog is necessary. Some clients have tried but didn’t see much success, while others worry they lack the time and effort into maintaining a blog.
So, is having a blog really necessary?
Blogging is something that we recommend to most clients. To ensure your time and attention stays focused on the right things, you can hire a writer or ask people in your organization to contribute posts. Having insight from a number of sources is a great way to fill out your blog with unique information.
Below are five reasons why you should have a blog on your business website.
1. Connect with customers
Even though social media is a great way to chat with your fans, blogging is more personal. This platform provides a simple, down-to-earth way of keeping customers informed about your business, your products and services and your industry at large. Anything you want to share with your customers can be done on your blog.
2. Boost search engine optimization
The major search engines want fresh content, so blogging is one of the most straightforward and cost-effective methods for you to create articles. As your business posts new content, it’s added to the index. This boosts your visibility in the search engines and helps you rank for certain keywords.
3. Build stronger relationships
Customer engagement is incredibly important in online marketing. Blogging gives you the opportunity to connect with existing customers while bringing in new prospects. As you share information and keep your readers in the know, you’ll establish stronger relationships that are built on trust and transparency. Be sure to read and respond to your readers’ comments as well.
4. Create opportunities for sharing
Blogging creates opportunities for others to share and link back to your content. You can drive qualified traffic to your blog, expand your reach and even have the potential for something to go viral. This is essentially free marketing – imagine what you can do with a single blog post!
5. Have more assets
Blog posts can be added to your assets. This is content that you’re creating and you’re in control of. If you’re not happy with some of your content, you can always change and rework it later on. This refreshed content can be re-shared to your social channels or included in an email newsletter.
Once your website is properly optimized, you can begin adding fresh content to your blog. With so much competition on the internet, it’s important to take advantage of all the channels you have. To get your website optimized and ready for a blog, contact Magna Technology today.