Staying up to date with the latest design trends ensures that your brand stays polished. It also separates you from your competitors and allows you to take full advantage of up-and-coming ideas.
Now that it’s almost 2019, businesses of all sizes use this time to reevaluate their site for professionalism and innovation. Competition continues to grow, so brands know they can’t fall short when it comes to their online presence.
Here are six graphic design trends that are expected to stand out in 2019.
1. Bursts of Color
Brands must work hard to capture their audience’s attention, and the way to do this is by adding pops of color. Vivid color palettes are interesting to the human eye and can be successfully used to highlight key information. Some of the most popular intense colors include shades of blue, green, orange and pink.
2. Bold Font Types
Bold fonts have been popular for some time, but they are evolving in 2019. As more people read content on their mobile devices, it’s important that clear, bold typography is chosen. Choosing the right font type doesn’t just offer something for people to read. It attracts and holds attention, conveys a certain mood or emotion and creates an information hierarchy.
3. Hand-drawn Illustrations
Another visual element to pay attention to is hand-drawn illustrations. These custom drawings are unique to each brand and packed with personality. Plus, they’re fun and creative – with no limits. Can’t capture the perfect facial expression? Draw it.
4. Futuristic Elements
We are quickly approaching 2020 – the year when we once believed that people would have their own personal flying saucers. Even though we might not be that advanced, people are still feeling the 2020 vibes. Expect to see futuristic influences creep into design, such as geometric shapes, abstract patterns and forward-thinking color palettes.
5. Authentic Stock Photos
While it’s recommended to use your own photos when you can, not every blog post or landing page warrants a call to a professional photographer. Designers rely on stock photos in a pinch, but they are becoming more selective in the photos they choose. Photos that are too polished, professional or ingenuine are being replaced for those that are relaxed and authentic. Apply a filter to add your personal touch.
6. Complex Gradients
Last year, gradients and duotones gained traction thanks to flat design. Expect to see lots of websites using gradients – and expect them to be more creative than ever. This practice of blending one color into another adds dimension to ordinary designs. Some of the most common places to find complex gradients are in backgrounds, images and flat colors.
Well, there you have it. These are the graphic design trends that are expected to be popular in 2019. What are you most looking forward to?
