Even with professional website management services, you’ll still want to play an active role in analyzing your website’s performance. You should know how many visitors you’re getting, where they are coming from and how long they are spending on your site. Fortunately, you can find out this information by tracking website engagement metrics.
Below you’ll find the most important metrics you should pay attention to. You can get this information from Google Analytics or another similar tool.
1. Page Views
Page views measure the number of times a page on your website is seen by a visitor. Any time a web page is loaded in a browser, it counts as a page view. So, if a visitor loads a page and reloads it, this counts as two page views.
2. Average Time on Page
Average time on page measures how long visitors spend on a web page. This metric is important because it tells you how engaging your content is. The longer visitors stay on your page, the better. Shorter times mean that there’s less interest in your content.
3. Average Session Duration
An average session is a group of interactions with your site within a designated time period. It measures how long users typically spend on your entire website. Generally speaking, an average session lasts about one to two hours.
4. Pages Per Session
Another metric worth looking at is pages per session, which tells you the number of pages a user visited during their session. So, while your average session duration may be high, what are people actually doing during this time? Do they stay on one page or visit many?
5. Bounce Rate
Bounce rate refers to the percentage of visitors who load one page on your website and then leave without interacting. They “bounce off” and go somewhere else, which is an indication that your website is performing poorly.
6. Traffic Sources
It’s important to know where your visitors are coming from. The most common sources of traffic include organic search, paid search, referrals, email and direct. By understanding the source and quality of this traffic, you can determine where you need to improve the user experience.
7. New Visitor Sessions
New visitor sessions tell you how many unique individuals are visiting your site. If one user visits your site a number of times, they are still considered the same visitor. However, keep in mind that a visitor might look “new” because they cleared their cookies or used a different browser.
8. Conversion Rate
Your conversion rate refers to the percentage of visitors who complete a desired action on your website. This could be filling out a form, downloading a content offer or purchasing a product. The higher the conversion rate, the better.
9. Exit Pages
No matter how long a person spends on your website, they have to leave eventually. Exit pages are the last pages a visitor sees before leaving your site. You’ll want to pay attention to the pages with the highest exit rates. Could you improve them in any way?
These are the top nine website metrics you should be tracking. By utilizing Google Analytics and working with a web management company, you can ensure that your website will always be performing its best! To learn more about our web management services, contact Magna Technology today!