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Best WordPress Plugins for A/B Testing

Written by The Magna Technology Team on November 27, 2019

Are you looking for the best split test plugins on WordPress? By split testing your forms, you can understand what works best for your audience. You can then use this information to optimize your forms and boost conversions.

Below you’ll find the best A/B testing plugins and tools to use on your WordPress forms.


OptinMonster is arguably THE best lead generation plugin on the market. It allows you to create beautiful, optimized forms of all types, including floating bars, slide-ins and pop-ups. Not only can you split test your forms, but also the built-in analytics let you analyze which forms perform best on your site.


Another great tool, MonsterInsights is a Google Analytics plugin that makes it easy to set up Analytics tracking on your website. Using the plugin, you can also connect your website to Google Optimize, a free A/B testing and personalization tool from Google. Aside from split testing, MonsterInsights also tells you conversion rates, file downloads and more.

Nelio A/B Testing

This powerful tool allows you to define, manage and keep track of your split testing experiments. As a bonus, it comes with beautiful heatmaps. Nelio is also compatible with WooCommerce.

Simple Page Tester

If you’re looking for a simple, straightforward split test tool, Simple Page Tester is the one. Once you install the plugin, you can set up A/B testing in under a minute. The plugin is compatible with Google Analytics and includes a free version on the repository.

AB Press Optimizer

AB Press Optimizer lets you create dozens of variations of WordPress forms and elements, such as images, posts and pages. You can make a one-time payment instead of being charged every month, saving money. And, it comes with an interface that lets you time your experiments, view real-time reports and set unlimited variations.

Marketing Optimizer

If you’re on a budget, the Marketing Optimizer plugin can be downloaded for free. It’s comprehensive and lets you test images, buttons, CTAs, headlines and more. You can also take advantage of the CTA templates that boost conversions and subscribers.

Split Hero

Last on our list is Split Hero, a simple A/B testing tool that is best for freelancers, agencies and their clients. It’s also user-friendly enough that it can be used by DIY web builders who are looking to improve their websites.

Split testing is an effective way to discover what your audience likes best. By refining your forms, you can create optimized landing pages that improve conversions and sales. Explore the plugins on this list and see which ones work best for you!

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