When launching an online presence, it’s important to put your best foot forward. Many people will be meeting your brand for the first time and you want to make a good first impression. Working with the right web development company is critical, but you still play a big role in the success of your website and how everything comes together.
Below are some of the most common mistakes to avoid when building a website.
Unclear Brand Messaging
Content is a core part of your website. You will need to provide high quality, original content that speaks to your audience. The key, in our opinion, is to focus on storytelling. This will help you create content that connects with people on an emotional level.
Talk less about yourself and more about how your products and services solve common challenges. Share what makes your company unique and what people have to gain by choosing you. Remember, if you sound like every other company out there, why should anyone care?
No Clear Calls to Action
Along with your content should be clear calls to action. People need to know what you want them to do on your website. Fortunately, calls to action are simple and direct, so they’re not hard to create. Tell people exactly what to do!
A few examples of calls to action include:
- Get Started Today
- Yes, Sign Me Up!
- Schedule a Consultation
- Add to Cart Now
- Buy Now
- Download Today
No Analytics Tool
No matter how great your website is, you can’t trust your own opinions or assumptions. When it comes to your web performance, you need a reliable analytics tool like Google Analytics. It’s free and gives you loads of information about your users. You can use this information to see how your website is performing, as well as target specific audiences in your campaigns.
Weak SEO Strategy
Don’t let search engine optimization be an afterthought. SEO focuses on more than just keywords – it also requires proper content formatting, mobile friendliness, page speed and more. By working good SEO into your site design, you’ll have an easier time getting your website to rank in the search engines.
Some tips to help you excel at SEO are:
- Focus on long-tail keywords
- Post quality content regularly
- Nurture relationships on social media
- Make sure your website is secure
- Improve the user experience
Hidden Contact Info
Customers need to get in touch with you easily. Show your visitors that you want to hear from them – and give them a variety of ways to reach you. Some people prefer to call and speak to a live person while others want a quick and simple email or live chat option.
At Magna Technology, we suggest placing your phone number prominently in the header and footer of your website, alongside a call to action. You should also have a dedicated Contact Us page that shows the different ways customers can contact you and a map of your location.
Build Your Website Today
If you’re planning to build a website, contact Magna Technology for an estimate. We build fast, responsive websites that lead our clients to success. We can also help with improving your current website so that it performs better and ranks higher in the search engines.