Live Chat: Its Benefits and How to Install on Your WordPress Site

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Are you considering adding live chat to your website? This platform can benefit your business in more ways than one. Not only does it allow you to speak directly with customers, but also you can create a better user experience, offer superior customer service and build brand loyalty.

In this post, we’ll cover the main benefits of having live chat on your website, along with how to install this feature.

What are the Benefits of Live Chat?

Live chat is a must-have tool for most businesses. Customers prefer this method of communication because it’s fast, convenient and efficient. Rather than having to wait to receive a phone call or email, customers can have their questions answered and continue on their journey.

The benefits of having live chat on your website are:

  • Reduce expenses. Phone support can be costly, whereas live chat doesn’t cost much more than an email provider. You can enable your team members to multitask and take care of several customers at once.
  • Increase sales. Studies consistently show that live chat increases sales. By having access to a support team, customers are more likely to make a purchase.
  • Improve customer loyalty. Customers prefer live chat to email and phone, which means your audience expects you to offer this feature. By doing so, you can be there for your customers when they need you, increasing brand loyalty.
  • Discover customer pain points. People aren’t afraid to share their experiences on live chat, so this is a good tool for learning about your customers’ frustrations and how your brand can improve.

How Can I Install Live Chat on My Website?

If you have some background in web management, you shouldn’t have any trouble installing live chat on your website. This article explains how to add a free live chat tool to your site, but be aware that you will have to pay for the service. There are different tools out there, so do your research and take advantage of any trials that let you test out the platform without having to commit.

One live chat solution that we recommend is LiveChat Inc. for WordPress. It’s affordable, starting at just $16.99/month. There’s a free 30-day trial as well. There are other solutions, but this is a good one to start with.

Of course, if you need help choosing and installing a reliable live chat tool, contact the expert web consultants at Magna Technology. We can help find you a solution that fits your business and offers the best customer service possible.