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Mobile-Friendly vs Mobile-Optimized vs Responsive Websites

Written by The Magna Technology Team on March 23, 2020

Do you have questions about the differences between mobile-friendly, mobile-optimization and responsive? Many people do! In fact, it’s one of the most frequently asked questions here at Magna Technology. Everyone wants to make sure that their sites function well on mobile devices, but knowing the differences between mobile-friendly, mobile-optimized and responsive websites can get confusing.

In this post, we’ll break down the differences between these three terms and what they mean for your website.

Mobile-Friendly Websites

Mobile-friendly websites are regular websites shrunk down to display on mobile devices. In terms of Google, having a mobile-friendly website is all you need to succeed. However, when it comes to your users, you need more than this. Your users expect good usability features like large font sizes, clickable buttons and no zooming, pinching or scrolling.

To determine if your site is mobile-friendly, use Google’s Mobile-Friendly Test tool.

Mobile-Optimized Websites

All mobile-optimized websites are mobile-friendly, but not all mobile-friendly sites are mobile-optimized. The purpose of optimization is to provide mobile users with an excellent user experience. Therefore, mobile optimization reformats your site for this audience and includes features like a single column layout, thumb-friendly navigation, smaller image sizes and an uncluttered design.

Responsive Websites

Responsive websites adapt to the screen size being used, meaning that people can access these sites from any device. A mobile-optimized site will only do this for mobile devices, whereas responsive designs can adapt to tablets, small laptops, mobile phones, desktops and more. A responsive design is the best way to guarantee your site will look great on any device while also providing visitors with good usability.

Is One Better than Another?

So, which type of website is right for your business? It depends. Websites are meant to take users on a journey, and the easier you can make that journey, the better. However, the more responsive and optimized your website is, the more expensive it will be because it takes longer to build. But, you can expect to see a higher return on investment because people will stay on your site longer, increasing conversions and sales.

To determine what type of website is best for your audience, while also considering your needs and budget, contact Magna Technology today.

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