It’s exciting when you launch a brand new website! A new website can give your business a boost, especially when it’s well-designed, properly planned and filled with relevant, useful information. But just because your site is live doesn’t mean the hard work is over. There are things you need to do to ensure your site is successful and meeting your objectives.
Below are the most important things to do when your site goes live.
Keep Testing Your Web Pages
Your web pages are not set in stone. Things might appear to work on the surface level, but your visitors might see things differently. This is why you’ll want to keep testing your pages to make sure that your links load the right pages, your images and videos are displaying correctly and your CTA buttons are working.
Schedule New Content
You worked hard to create content for your website, but you can’t stop now! If you leave your content as is, people will think that you are no longer active. Plus, you’ll miss out on opportunities to drive traffic to your site.
The easiest way to add new content to your website is with a dedicated blog. Update it with relevant news and information, and follow a regular schedule to keep people coming back for more.
Set Up Google Analytics
Google Analytics is a free and comprehensive analytics tool that tells you how your website is performing. You may not need all of the data all of the time, but you will need it to discover who is visiting your site, where they are coming from, the pages they’re most active on and more. Be sure to set up this account as soon as possible!
Build Your Social Media Presence
You can’t just expect your website to do all of the work for you. It’s also important to be present on other channels, including the major social networks. Pick a few platforms to be active on and work on building an audience. You can take advantage of free advertising that expands your reach, while also having a platform to share blog posts and news articles.
Pay attention to feedback from your visitors. What do they like about your website? What don’t they like about it? You can also use your website as if you were a customer to see what they see. Based on this feedback and experience, you can tweak your website to be even better.
Schedule Regular Backups
A number of technical mishaps can cause you to lose data. A backup is the fastest way to get back online without having to manually rebuild the page. If you work with a web management company like Magna Technology, you can get all of your website development and maintenance (backups included) from one company.
As you can see, your website is not ‘done’ when it goes live. It is a work in progress, and by continuing to update it, you can make sure that you’re connecting with your audience, generating relevant traffic and growing your business. To learn more about the web development and management services from Magna Technology, contact us today