Magna Technology
Need website help? Call Now 617-249-0539

Top 6 Ways to Drive More Traffic to Your Website in 2022

Written by The Magna Technology Team on July 25, 2022

These days, web traffic comes naturally when you maintain a quality website with relevant information. But there are always things you can do to keep the traffic coming, especially if you notice a gradual drop. Many people will simply throw up a couple of blog posts to reignite traffic, but there are more effective things you can try, too.

Below are six ways to increase web traffic in 2022.

1. Upgrade Old Blog Posts

Rather than writing all new content, a faster and simpler strategy is to refresh old blog posts. Many of your posts are probably out of date because they contain time-sensitive information like dates, times and statistics.

Perform a content audit and update old blog posts with fresh content and relevant information. Sprinkle in new keywords and links, and update the images. This will give you a boost in traffic without having to come up with all new blog topics.

2. Create an Active YouTube Channel

YouTube is the second most used search engine behind Google. If you’re not active on YouTube, now is the time to experiment with this channel. You can create unique content for people who prefer video over text. And, if your channel becomes popular, it can become a new revenue source for you.

To ensure that your YouTube channel drives traffic to your site, make sure that you optimize your videos, promote your website in the About section and include relevant links and CTAs.

3. Build Out Your Backlinks

Backlinks are an important component to SEO. When an external site links to your site, it’s telling Google that you are trustworthy. Beyond this, backlinks can drive relevant traffic to your website. People who are learning about your products and services will be directed to your site, where they can learn more about your brand and make a purchase.

4. Host Exclusive Content

Give people a reason to visit your site regularly. Not only will this improve traffic in general, but also it will keep loyal customers around. You can start a blog, create a free course, host webinars and more. Doing a countdown or building hype for a giveaway are also great ways to keep the traffic coming. Maintain a regular schedule so that people know when to visit your site.

5. Utilize Social Media

The major social media networks – Facebook, Twitter, Instagram, LinkedIn – can all drive traffic to your website. You can achieve this by promoting products and services on social media, including links to your website in your profile, creating targeted ads, working with influencers and more. Also be sure to add social share buttons to shareable content so that it’s easier for other users to post them.

6. Optimize for Long Tail Keywords

While many short keywords will come up in your keyword research, it’s equally important to use long tail keywords. These keywords are more specific and easier to rank for because they have less search volume. Long tail keywords also make it easier to guess the searcher intent.

These six tips will help you increase web traffic in 2022. Don’t forget the importance of having a clean, optimized website – it all starts here! No matter how good your content is, your website must be easy and enjoyable to use, otherwise people won’t care to visit!

Ready to get started?

Click the link below and fill out our request for service form. We’ll be in-touch right away.

Should you need immediate service, please call 617-249-0539.

Get Started Now!