Ever since the 1920s, the Friday after Thanksgiving has been known as the unofficial start to the holiday shopping season. But with product shortages, supply chain shortages, staffing shortages and shipping delays, many people started their holiday shopping back in September.
If you’re prepared to end this year with a financial bang, it’s important that your website is ready for the challenge. Below you’ll find some of our best tips for boosting holiday sales on your ecommerce website.
Make sure your site is mobile friendly.
First and foremost, make sure your website looks good on mobile devices. You can run a quick test through Google to double check that it does. If there are issues, contact your web developer or consider switching to a mobile friendly theme.
Not only should your ecommerce site look good, but also it should have an easy-to-find menu, large buttons and legible font. If your website is hard to shop on, people won’t consider you for their Christmas shopping.
Create holiday emails with special offers.
To keep shoppers in the loop, send out holiday-related emails throughout the holiday season. Let customers know what products you’re selling, what items are most popular, upcoming sales and more. You can increase the number of emails you send during this time, especially when you have special offers, discounts and trending products to share.
Decorate your website for the holidays.
Want to get visitors in the mood for holiday shopping? Decorate your website with festive banners, pop-ups and holiday-themed elements. Some ideas include hot chocolate, mittens, holiday lights, mistletoe and snowflakes.
Reward loyal customers.
Now is not the time to overlook the people who are loyal to you throughout the year. Email your loyal customers with a one-time-use-only discount or coupon code – and make it generous! Personalize the offer for added engagement. For those who don’t use the discount, extend their offer or send them a new one.
Put together holiday product bundles.
Consider bundling some of your most popular products and services. This is a great way to increase sales while also getting rid of more inventory. You can also bundle one of your best-selling items with something less popular or offer sample sizes of your products for customers to try.
These are just a few of the ways you can boost holiday sales on your ecommerce site. Also consider other perks that are doable for your business, such as free shipping, free gift wrapping and buy-now-pay-later options. Now is the time to make the most of 2021!
