When first starting out, it’s normal to have a basic website. Your business is not fully established, and you may have limited products and services. But even if your business is new, your website should still look professional. A professional-looking site looks good, feels good and instills trust in users. These are all the ingredients you need to build a strong customer base.
Because we are frequently asked how to make a website look more professional, here are some tips we recommend.
Start with a Concept
Take a moment to think about who will be visiting your website. It’s important to envision your audience, as this will help you understand who they are, what they do, their likes and dislikes and what they are hoping to find on your website. Once you have a clear picture of your audience, you can create a concept that interests them and meets their needs.
Create an Outline
Make a detailed outline that includes your homepage and all other pages. You can use a spreadsheet or a visual aid, such as a tree with branches for the pages (About, Contact, Shop, etc). As you create the pages you want to see in your site, factor in SEO. Ideally, users should be able to carry out their actions in three clicks or less.
Pick the Right Fonts
Typography plays a huge role in how people perceive your site. We recommend sticking to two fonts: one for your headings and one for your body text. To get a feel for the different options out there, look at other websites and see if there’s something you like. Your typography should reflect the personality and mood of your website.
Choose a Good Color Scheme
Also important are the colors you choose for your website. A good color scheme impacts how people feel about your site – is it friendly and open? Does it look professional? It can help to brush up on the basics of color psychology so that you can pick a color scheme that not only looks great, but also conveys the right message.
Select High Quality Images
Images support the content on your website and make it more engaging. Always choose high quality images that are meaningful to your website’s concept. Aside from images, you’ll also have other visuals such as your logo, icon, header, product images, etc. If you’re lacking in images, hire a professional photographer to take them for you. It’s a great investment!
Include the Right Functionalities
WordPress has tons of features that are easy to implement on your website. You can also add special functionalities by downloading the right plugins. Some of the best features to add include social buttons, forms, search bar, breadcrumbs, newsletters, forums and live chat. You don’t need to go overboard – choose the functionalities that will make your site easier to use.
To create a more professional website, contact Magna Technology today. We have tons of solutions that you can benefit from – and we will respect your timeline and budget!