Online stores are major assets to business-to-consumer (B2C) companies because products can be sold directly to the customer. Ecommerce sites are often overlooked by business-to-business (B2B) companies, but they shouldn’t be. B2B buyers are demanding, and they put a lot of effort into their purchases. Having a custom designed ecommerce site can help them find the accurate, relevant information they’re looking for.
Are you unsure of how to make an online store work for your B2B company? Let’s explore how an ecommerce site can take B2B customers through the funnel.
Provide Information During the Research Phase
The research phase is when B2B buyers spend time investigating the products and services they need and why. With an ecommerce site, you can explain what your product has to offer and how it’s different from the competition. Aside from educating your customers, be sure that your website offers multiple ways for people to get in contact with you. Make your contact info visible on all pages and provide customers with a name, phone number and email address.
Help Buyers Make a Decision During the Evaluation Phase
The evaluation phase is more specific than the initial research phase. At this stage, B2B buyers have several companies narrowed down and they are ready to choose one. This is when your B2B ecommerce site can really come in handy. Buyers are looking for specific information and the ability to compare products. Consider creating a comparison chart for customers to review. This way, they won’t miss any of your product’s special features.
Be There When Your Customers Make a Selection
When B2B buyers are finally ready to make a decision, you want to be there. It’s important to be present to clear up any last minute hesitations that could prevent the transaction from going through. It’s possible that your service may allow room for negotiation, which is great. This gives the customer an opportunity to make sure that your products and services meet their exact needs.
Whether your products and services are sold to individuals, other businesses or both, an ecommerce website is an incredibly useful tool that can help move people through the funnel. With registration, logins, personalized emails and online chat, you can further customize the user experience and ensure that everyone gets the most from your site.
To start building an ecommerce website that is fast, efficient and visually striking, contact Magna Technology.
