Have you ever wondered why some brands are able to build a competitive edge relatively quickly and others don’t? While there are many reasons for why this happens, one of the biggest has to do with their content. When content is mentioned and linked to, it brings plenty of attention and recognition to a brand. Links also increase domain authority.
Link building is a somewhat confusing process, and many people benefit from professional help. But even without outside help, there are still things you can do to grow links to your site and boost brand visibility. We cover five strategies below.
1. Create High-Quality Content
You can’t get links to your site if you’re not publishing any content, so the first step is to create relevant, interesting blog posts and articles. Content gives people a reason to share your link, and as long as your topics are useful and practical, you can expect to eventually gain traffic and backlinks.
Make sure you keep good SEO practices in mind when writing your content, as good content won’t make a difference if no one can find it.
2. Reclaim Broken Links
Broken links are links that no longer work. Typically, broken links are due to an incorrect URL, 404 error or a software or firewall that blocks the destination. Fixing broken links is a simple and effective way to increase domain authority and find new link opportunities.
You can reach out to your website management company to run a report to check for dead links and fix them. At Magna Technology, we accomplish this by redirecting broken pages to a new location, replacing content on a broken URL or keeping the page as a 404.
3. Publish Guest Posts
Guest posting still remains a great tool for building your site’s link profile. Guest posts also build new relationships and generate traffic. This happens because websites often promote guest posts on their own social channels, bringing added exposure to your brand.
To make this successful, be sure to choose a guest blogger that is knowledgeable in your industry. This way, their content will appeal to your audience while offering a different perspective.
4. Discover Your Competitors’ Backlinks
When researching your competitors, you’ll likely find that they have backlinks that you don’t have. If they have managed to get these backlinks, shouldn’t you?
To do this, analyze your competitors’ backlinks and see if you can get them as well. There are plenty of tools for this, such as Ahrefs, Spyfu and The Common Backlinks Tool. You’ll enter in your competitors and run reports to identify common backlinks.
5. Turn Mentions Into Backlinks
This is probably one of the easiest ways to gain new backlinks. Take note of what people write about your brand on social media. If someone mentions your brand, contact your webmaster and ask them to convert that mention into a backlink. You can find and monitor mentions using a tool like the SERP Research Tool.
Link building is one of the most effective ways to grow your brand online. However, to be successful at link building, you must be willing to put in the time and effort. This does not come overnight. If you need help with technical SEO or site structure, contact Magna Technology today.