Every website is unique, but there are some common things that are useful for all sites. A good web developer will sit down and discuss your goals for your website. They will take the time to learn about your business, your industry and your audience. To make the process go smoother, here are a few things that you need to make your new site a success.
Your target customers
The first thing to consider is your ideal target customer. What is he or she like? What are their hobbies and interests? What challenges are they looking to solve? The better you understand your target customers, the easier it is to build a site that meets their needs.
The easiest way to build a client-centered website is by creating buyer personas. Write down detailed information about your personas such as their age, gender, marriage status, interests, pain points, etc. For a template and more information on building buyer personas, check out this HubSpot article.
Layout and colors
When you consider how customers will interact with your site, think about which layouts they will prefer. Ideally, you want a layout that is clean, uncluttered and easy to follow. Users should be able to complete their actions in 2-3 clicks. Additionally, place buttons in obvious places and use consistent icons that your audience will understand.
In terms of color, it’s important to choose colors that help you achieve your goals. After all, colors can drive or hinder sales by evoking emotion in customers. For example, the color red is associated with power, determination and desire. The color blue is authentic and encourages trust and transparency.
To earn your customers’ trust, you need trust signals on your website. Consumers are cautious when giving away their personal information. They want to make sure that their information, especially their payment information, will be safe. Trust signals show customers that you are a credible business. Here are some trust signals we recommend adding to your site:
- Social proof
- Customer testimonials
- Security badges and certificates
- Accessible contact information
- Certifications and memberships
- Awards and recognitions
Content keeps your website current and alive so that Google indexes it and users can find it. Not only is regular content great for SEO purposes but also for educating your audience. Once your website is up and running, you can start adding content that is useful and relevant to visitors.
Having an editorial content calendar is the best way to ensure your content is meeting your goals. Be sure to include a mix of content such as long-form posts, infographics, short videos, ebooks and whitepapers. Effective content also includes relevant keywords that your users are searching for.
For a successful site design, be sure to consider these factors. Working with a reputable web developer ensures these elements are addressed early on in the development phase. To start your web project, contact Magna Technology today.