On-page SEO refers to the process of optimizing each page on your website so that it can rank higher in the search engine results pages (SERPs). The main purpose of on-page SEO is to allow the search engines to crawl through your site and understand what it’s about. On-page SEO does overlap with off-page SEO and technical SEO, so it’s important to have all three processes work together for the best outcome.
There are many on-page SEO techniques, but today we are going to cover the most important ones. By giving attention to these areas, you can quickly improve SEO and boost your site’s placement in the SERPs.
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To thrive, your website needs high quality, relevant SEO. Good content is considered to be original and published to your website first. It should be well-researched, well-written and supported by visuals like images and videos. Furthermore, strong content should provide value to the reader and not be written just for the sake of adding content.
Page Titles & Meta Descriptions
When the search engines are reading through your pages, they run through the headings, content, titles and descriptions. They do this to understand what your pages are about and where they should be ranked in the search results. When writing page titles and meta descriptions, use clear, concise language, include keywords and incorporate numbers and power words.
Before writing content, you should perform keyword research. Keyword research is the process of discovering what words and phrases your audience is using to search for products and services related to yours. By including these words in your content, your audience is more likely to come across it in their research. Be sure to use the keywords naturally in your content and include variations.
Images & Multimedia
Images make pages more appealing and interesting to read. However, there is a trade off to adding images to your content – they can make your pages slower to load. This is why you must choose your visuals carefully. Make sure all images support your content and are properly optimized. A few optimization tips for images and multimedia include:
● Choose original images
● Compress the images
● Use an ALT tag to describe the image
● Write descriptive filenames
● Use a Content Delivery Network
Headings & Content Formatting
All pages on your site should be properly formatted with headings like H1 and H2. If you are using WordPress, the title of the page is the default H1 tag. You can then use H2 and H3 tags for your headings to break up the content and make it easier to skim over. Also, pay attention to how your content is formatted. Use at least 14px font, keep paragraphs to four sentences or less and use bold, italics or underline to highlight key information.
Remember that the main goal of your website is to keep users happy. On-page SEO may generate traffic, but you must provide a good user experience if you want to keep people on your site. For more insight on how improve on-page SEO, off-page SEO or technical SEO, contact Magna Technology today.