Be honest – do you have an outdated website? Not only can this hurt your search rankings but also your reputation. There’s also a chance that you’ll lose trust among your customers, as they expect to see a vibrant and efficient website that allows them to do what they need – buy products, research information, get in touch with experts, etc.
Website owners are often biased about their websites. While you might believe that your website is performing well, it’s important to take an objective look. Below are the signs that it’s time for a website update in 2022.
Outdated Website Design
They say not to judge a book by its cover, but we can make an exception for websites. Your website needs to look fresh and engaging, especially if you want to keep up with your bigger competitors.
Whether big or small, don’t be afraid to make changes to your web design. You shouldn’t have to redo your entire site – unless it’s super old – but you can likely benefit from fewer stock photos, bold typography, a minimal web design and a live chat feature. Ask your web designer about choosing a new theme for your site.
Poor User Experience
A poor user experience sends the message that your brand doesn’t understand its customer. To prevent this from happening, you’ll need to do some research. Who is using your website? How are they using it? What do they like and dislike?
Ideally, your web design should be simple and responsive. Your web pages should load quickly and contain the information your visitors are looking for. They should also display beautifully across devices, with buttons in the center of the screen where most people can access them.
Difficulty Updating Your Site
Your website is like a living, breathing entity. New content, images, videos and testimonials should be added continually to ensure maximum engagement and conversions. If your site is difficult to update, you can likely benefit from a new design.
Modern websites use a content management system (CMS) that makes it easy to make minor changes. Not only does this keep your site fresh, but also it prevents you from having to rely on your web designer every time you want to make a small change.
Not Appearing in the Search Engines
While it’s true that reaching the top of the search engines is a puzzle, it’s something that can be achieved with the right SEO. Search engine optimization helps you rank on Google by evaluating a number of factors such as site speed, backlinks, bounce rate and more.
The best way to excel at SEO is by having a website with great loading speed, valuable content and high quality backlinks. A new website design can help you achieve this while removing elements that can negatively impact your SEO such as duplicate content and broken links.
Your website is not something that is set in stone. It should be regularly updated to reflect the latest trends and satisfy web visitors. To discuss a website update in 2022 for your business, contact Magna Technology today.
