Website design impacts how your audience perceives or views your business. A lot goes into designing a website, as you want to make sure that it’s visually attractive, in alignment with the latest trends and capable of making a good impression on ALL visitors, regardless of where they are coming from.
To help you create a website that looks great and performs well, too, here are some essential web design tips that should not be overlooked.
Site Speed
If your website is slow, users won’t stick around. Plain and simple. This is why you should invest in making your site as fast as possible. Talk to your web developer about quick and easy ways to improve site speed (i.e., minimizing HTTP requests), though be prepared for a new site design if yours is older.
Consistency
Consistency is often underrated, but it’s incredibly important to your brand image. Being consistent builds trust, delivers your message and establishes awareness. It also provides your customers with certainty and reassurance, something that’s especially important amid an ongoing pandemic.
Scrolling over Clicking
Because many people visit websites through their mobile devices, it’s best to prioritize scrolling over clicking, even if that means putting all of your content onto one long page. People prefer to scroll through websites because this is easier and comes naturally. If you’re spreading information out across pages, it might be time to change that.
People in Pictures
Pick the best photos for your site. They should be authentic and natural looking, often with people in action. Humans like to connect with other humans, so this is why you’ll want to include images of other people on your site. If you don’t have your own professional photos, now is the time to hire a photographer.
Social Proof
If a group of people approves of something, a person is more likely to follow. No wonder why social proof is a game changer for so many businesses! Be sure to add lots of social proof on your website, such as social shares, media mentions and testimonials. New visitors will be more likely to do the same.
When designing a website, it’s important to consider these web design elements. They are often overlooked or underestimated, when really, they are critical parts of your site!
