When it comes to increasing organic traffic, Google Analytics is one of the best tools you have. By looking at the reports, you can learn how to optimize your website and drive more organic traffic your way. As long as you’re making smart, data-driven decisions, you should continue to see progress in traffic.
Below we share six actionable ways to increase organic traffic to your site.
1. Rank in the featured snippet
Featured snippets provide users with clear, concise answers to their questions. They appear on the search results pages, above the top listings. This way, users have their queries answered without having to visit a specific site. Getting a featured snippet increases traffic and shows that you have a trustworthy website.
2. Improve existing content
The majority of your traffic probably comes from a limited amount of content. This means that only some of your content is doing its job. To fix this, improve your lower-performing content. Here are a few tips:
- Improve title/header graphics
- Add click-worthy meta descriptions
- Make technical SEO repairs
- Update publication date
- Choose a new keyword focus
- Change tags and categories
- Rewrite copy
3. Advertise
Many advertising methods are available, including paid search, social media advertising and display advertising. These are smart, effective ways to gain attention and build your brand. Each paid channel has its pros and cons, so consider the goals you hope to reach. Aside from increasing organic traffic, are you looking to boost conversions? Build brand awareness?
4. Be active on social media
Social media is closely tied to organic traffic. If you are active and engaged on social media, you get your brand in front of more people and boost traffic. Plus, you can promote your content to a highly targeted audience. It takes time to build a following on social media, so be patient. Continue to offer valuable content that your audience will benefit from.
5. Pay attention to on-page SEO
On-page SEO is still incredibly important, and it helps you gain more relevant traffic. Take time to optimize your pages for the search engines by doing the following:
- Write meta descriptions
- Optimize images for search
- Add internal links
- Include long-tail keywords
- Moderate comments
- Add social sharing buttons
6. Work with an influencer
People look to others to gain insight on the products and services they should be buying. If you want to get your brand in front of the right audience, influencer marketing is for you. Influencers are online celebrities that have engaged followings. By working with an influencer, you can generate quality backlinks, improve your site ranking and expand content reach.
You have some control over the traffic that visits your website. Not only does increased traffic give you the opportunity to close more sales, but also it leads to better rankings, greater trust and enhanced visibility. To discover new ways to drive traffic to your site, contact the SEO experts at Magna Technology.
