The real estate you have online is just as important as your brick-and-mortar store. And if you don’t have a physical location for your business, your website is even more critical! First impressions are everything so be sure to follow these tips for making the most of your online ecommerce storefront.
Create a Consistent Brand
The brand you’ve built should be consistent across your digital and physical channels. We know that almost 70% of small business owners market themselves on both the internet and in print. Make your online store stand out by using the same fonts, colors and images. When a customer visits your online store, they should know right away it’s you.
Bring In New Customers
Just like banners and sidewalk signs, your website should drive in traffic on a regular basis. But there’s a bonus: Because your website is on the web 24/7, you can get new customers at any time! 36% of small company shoppers find out about new companies through internet research. If you want your business to be the one they find first, you’ll need a strong SEO strategy.
Introduce Your Team
When customers enter a store, they are greeted by a staff member. This builds trust and allows customers to ask questions. The same can be done on your website. Add some photos and bios of your team members and give customers a behind-the-scenes look at your business. Also, make it easy for customers to contact you via live chat, email or phone. This will establish trust and credibility.
Showcase Your Products
If you have a physical location, you know how much time and effort goes into creating displays. The right displays capture interest and entice people to buy. But the same goes for your online storefront. Create product pages with descriptions, organize your site according to categories and include plenty of high-quality photos. How your products and services are displayed can make a tremendous difference in how customers perceive them.
Sell Your Products
The best thing about selling your products online is that your store never closes! Your online store can take your customers’ orders 24 hours a day, 7 days a week. Be sure to optimize the shopping experience by simplifying the buying process, refining your navigation and reducing the number of steps people have to take.
These are just some of the ways that you can build a great online storefront. With the holidays approaching and COVID-19 still a problem, you can expect more people to shop online. Contact Magna Technology to learn more about creating a user-friendly ecommerce site for your brand.
