Successful retail stores plan ahead for the holidays, and it’s not a bad idea. Being prepared has its advantages, especially when it comes to marketing. When you’re ahead of the game, you’ll have all of your promotions and sales planned and the inventory to fulfill your orders.
One of the best ways to start planning for the holidays is by updating your website. This gets people into the holiday spirit and assures them that you’re celebrating with new products, holiday discounts and promotional campaigns.
Below are some creative marketing ideas to dress up your website for the winter holidays.
Create a Themed Version of Your Logo
Your logo represents your brand’s personality, so it only makes sense that it should be dressed up for the holidays. This can be as simple as replacing a dot in your name with an ornament or wrapping your logo in holiday lights or tinsel.
Invent a Festive Hashtag
Get people talking about your brand with a festive hashtag. A seasonal hashtag is a great way to get your brand noticed and possibly even stimulate a viral campaign. To give your hashtag a boost, it’s helpful to partner with a brand influencer who can promote your hashtag to a wider audience.
Launch Interactive Content
Part of the reason why the holidays are so attractive is because it offers a change of pace. This time of year gives us a lot to look forward to – good food, presents, time off work, time with family, etc. To engage your audience, include interactive content into your marketing strategy. Ideas include:
- Ugly sweater content
- Holiday giveaway
- Christmas-inspired game (popping snowflakes, sorting presents)
- Holiday quiz (which Christmas shopper are you?)
- Like and/or comment to win a prize
- Tag a friend (which friend would like to win this gift?)
Tag a friend (which friend would like to win this gift?)
Add Festive Elements to Your Site
Throughout your website, add festive elements like string lights, snowflakes, ornaments, steaming hot cocoa and more. As soon as visitors come to your site, they’ll see these graphics and get into the holiday spirit. If you’re worried about how customers will receive this, run some A/B tests or solicit feedback.
Update Your Photos for the Holidays
Add some character to your website by sharing festive photos. These photos could be of your staff dressed up in Santa hats or your office decked out in holiday decor. You can also photograph your products with a holiday background (snow, red ribbon, multi-colored lights). You can use these photos on your social media channels as well.
The holidays are quickly approaching, so if your website isn’t ready, give Magna Technology a call. We can quickly update your site so that it looks festive and ready for holiday sales!
