When was the last time that you had an audit done on your website? There are no hard-and-fast rules on how often you should have a site audit done. Some experts say once or twice a year while others say more often. We recommend having an audit done once each quarter, if you can. This might sound like a lot of work, but you can enjoy a number of advantages, such as more manageable data, relevant SEO and search engine compliance.
Let’s talk more about what a site audit is and the components it covers.
What is a Site Audit?
A site audit is a process for evaluating how search friendly a website is. As you know, your website has an important job to do. Your site can’t just look good, it must perform well, too. If your site isn’t showing up in the SERPs, it’s not doing its job.
Fortunately, a site audit helps you understand where the problem areas are. This way, you can fix the issues and offer a cleaner, smoother site. Your users will be happy and more likely to recommend your content to others. As a result, your site will rank higher in the SERPs.
What is Included in a Site Audit?
A comprehensive site audit will tell you what’s working and what’s not. Here are the main components included in an audit:
- Site health audit. This audit assesses the usability of your site. It looks for technical SEO issues, such as broken links, slow page load times, poor site structure and other factors.
- Site security audit. To ensure your site isn’t vulnerable to security breaches, a security audit is done. This prevents sensitive information from falling into the wrong hands.
- Content and SEO audit. A content and SEO audit tells you how your content is performing. SEO issues are identified, including incorrect anchor text, broken links and duplicate content.
- Conversion rate optimization audit. This audit is done to help you understand how visitors use your website, what actions they take and issues that prevent them from completing their action.
- Google penalty and recovery audit. Google updates its algorithm regularly, so this audit ensures that your site is up to date and not suffering any penalties. It can also identify problems with performance and slow site speed.
- Competitor website audit. A good business knows what its competitors are doing. A competitor website audit gives you insight on the competition and helps you be the frontrunner in your industry.
When it comes time to running an audit on your site, an SEO audit tool will provide you with detailed reports. But, you must be ready to address the issues that turn up. Contact Magna Technology to learn more about running a report card on your site and what areas to prioritize.