Category: Marketing

Website visitors expect quick responses and on-demand information. According to a Google report, the probability of a visitor bouncing off increases 32% as a page’s load time increases from one

Integrating social media into your WordPress website can significantly enhance user engagement, extend your reach and drive traffic to your content. Fortunately, it’s easy to achieve social media integration, and it

When working with a web developer to design and build your website, you’ll learn that many different pages make up your site. Not all pages are created equal, however, and

If you’re an artist, designer, photographer or something else of this sort, an online portfolio will do your brand justice. Rather than fleshing out an entire website, an online portfolio

Keeping people on your website isn’t as simple as the old mantra, “If you build it, they will come.” Capturing people’s attention and getting them to convert requires a combination

Successful retail stores plan ahead for the holidays, and it’s not a bad idea. Being prepared has its advantages, especially when it comes to marketing. When you’re ahead of the

The real estate you have online is just as important as your brick-and-mortar store. And if you don’t have a physical location for your business, your website is even more

It takes time and effort to grow your social media following, but in the meantime, you may not have many followers. It looks good to have a high number of

As a small business owner, you probably wear many different hats, including one for marketing. It can be hard to keep up with all of the marketing buzzwords out there,