The Anatomy of a Great Small Business Website

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The Anatomy of a Great Small Business Website

Most prospective customers who are shopping for your products and services will visit your website before contacting your company. To make the best first impression, it’s important to have a professional website that helps visitors find the information they’re looking for.

Whether you’re building a website for the first time or updating your current website, it helps to know what elements should be on your site. Keep in mind that your website needs to do more than just look good. It also needs to provide value to your customers.

Below you’ll find the perfect anatomy for a small business website.


Greet visitors with a clean, professional header. This header should appear on top of every page and include your business name and logo, a search bar and quick contact info. This makes it easy for visitors to find exactly what they’re looking for.


Include a menu bar at the top of your site so that users can easily navigate around your website. Be sure to categorize your information in a way that makes sense to visitors.

Above the Fold Info

Pay attention to the upper half of your home page as this is where all important information should go: essential info about your business, updates about your products, a clear call to action and so forth. Customers look here first for information, so it’s the best way to communicate with them.

Compelling Images

Upload high-quality images to boost engagement and make your website stand out. Stock photos are okay to use on some parts of your website, but when it comes to your products and services, use your own professional photos.

Calls to Action

Encourage visitors to take action by including calls to action throughout your website. Be sure to pair your CTAs with bold, eye-catching buttons. Test these buttons across devices to make sure they work – at least half of visitors are probably on their mobile devices!


Keep a consistent footer on every page of your website. Your footer should share things like your contact info, social media links, newsletter signup, navigation links and copyright info.

Other Pages

The other pages you add to your site depend on your industry, but in general, we recommend the following:

  • About Us
  • Products and Services
  • Company Blog
  • Contact Us
  • Reviews and Testimonials

Are you ready to start building a new website for your small business? Get in touch with Magna Technology today. We’ll provide you with a free estimate on what a website with the perfect anatomy will cost!